Made to connect.Your business cards have been printed, but the website address has changed. What happens to the QR depends on the information encoded in it. Making this choice before sending artwork to print avoids a problem that can be expensive to fix later.
What the code contains
A static QR stores information directly, such as an address or text. Changing that encoded information requires another image. A website can still update its content without changing the address encoded in the QR.
A dynamic QR uses a stable intermediate address. The service looks up its destination and forwards the visitor. You can change that destination without changing the printed identifier while the QR is active and the account is eligible.
Consider what may change
Think of a PDF catalogue with a new edition. An eligible dynamic QR can point to updated content. Changing the address encoded in a static QR requires a new code.
- Check whether the selected type supports the changes you expect.
- Keep a record of who manages a code that will remain in print.
- Check the plan before relying on scan statistics.
Understand measurement and conditions
A redirect service may collect scans according to enabled features. Static QR Codes do not prevent all measurement: a campaign URL can be measured on the destination website when analytics is configured there. Scans, visits and sales are different measures.
Dynamic does not mean guaranteed operation forever. QR activity, account eligibility, service availability and a working destination still matter. The Elemento home demo creates a direct local QR; it does not publish a managed resource in your account. Use the signed-in area and the types available in your plan for managed dynamic QR Codes.